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Easy to publish…. Stressful to Sell: Why Publish It When You Cannot Sell It?
Understanding Your ‘Why’ in Publishing Marketing is one funny and interesting thing to do. In a world of publishing, creating and releasing a book is often the easy part. The real challenge begins when it’s time to sell. It’s a question I frequently ask myself and even at times, have for writers and authors who…
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Complexities of the Book Publishing Industry: Lessons Learned
The book publishing industry is a multifaceted arena, filled with both opportunities and challenges. For service providers—those who offer writing, editing, publishing, and consultancy services—the journey is often one of passion. Many enter this space driven by a desire to correct the wrongs they’ve seen in the industry, hoping to pave a smoother path for…